Adobe's First Party-Data to Driving the Online Video Marketplace

CHICAGO - Adobe's widely deployed tools for monitoring and collecting first-party data, including SiteCatalyst, are powerful tools for advertisers who seek deeper addressability in their video ad planning, says Cary Goss, Head of National Sales for Adobe Video Advertising, in this interview with Beet.TV Goss speaks about the growth of Adobe's video advertising services with the acquistion of Auditude and the launch of Primetime, a video solution for publishers. Goss was a participant in Tuesday's Video Advertising Leadership Summit which was sponsored by Adobe Video Advertising Andy Plesser

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